A culture of peace: NCS and the Londrina Pazeando movement
Some cities choose peace as a project. Londrina is one of them. For 26 years, the Londrina Pazeando movement has worked to build a culture of peace and non-violence — turning intention into education, public policy and collective commitment. NCS follows this movement and recognizes in it the same cause that guides its own work.
Londrina Pazeando is a civil-society organization devoted to educating for peace. It was born from the conviction that peace is no accident: it is built, every day, in schools, neighborhoods, institutions and in the choices each person makes. From that conviction came campaigns, publications and the Municipal Peace Week, now part of the city's official calendar.
A seal that names a commitment
After more than two decades of work, Londrina Pazeando created the Ambassador Institution of the Culture of Peace seal. It publicly recognizes companies and institutions that take on a concrete commitment: to contribute, in practice, to building peace and non-violence, in line with the United Nations Declaration on a Culture of Peace (1999) and the 17 Sustainable Development Goals of the 2030 Agenda.
It is not an award for words. It is the signing of a collective commitment, aligned with the idea of Londrina as a city that educates for a culture of peace. To learn about the movement and the seal, visit Londrina Pazeando.
Peace is more than the absence of conflict
The definition behind this work is the United Nations' own: peace is not merely the absence of war. It is coexistence, it is care for the planet, and it is justice. That is why the Londrina Pazeando dove carries the colors of the 17 Sustainable Development Goals on its wings — a reminder that peace and sustainability share the same horizon. There is no lasting peace built on inequality, nor on a collapsing planet.
It is precisely this broad reading — peace among people, peace with the planet and peace as justice — that gives meaning to the work of NCS.
Where NCS recognizes itself
A culture of peace is not a new theme for NCS: it is a thread that runs through our pedagogical proposal. In the educational games of our Education program, that thread appears without slogans, lived through the experience of play. Caring for soil, water and biomes is peace with the planet. Decent work and opportunity, which break cycles of poverty, are peace as justice. Dialogue, mediation and the reduction of violence are peace among people.
They are three dimensions of a single idea, and each game carries the one that fits it — without forcing it. To see it up close, explore the Education program and our educational games, all free and open.
A cause greater than any seal
For NCS, sharing the Ambassador Institution of the Culture of Peace seal means joining an effort that belongs to the whole city. We do not speak from outside this conversation: to educate for sustainability is, in the end, to educate for peace. We keep walking alongside those who understand that a fairer, more sustainable and less violent community is something we build — and that this work begins in education.